Thanh Thao
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VITA Venus
VITA Clinic is an aesthetic and beauty service. The clinic organizes the VITA Venus contest, which aims to find a brand ambassador for VITA. This contest not only creates a sense of prestige and connection but also helps customers feel more confident and happy in their everyday lives. Additionally, it raises awareness of VITA Clinic among potential new customers.
Services
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Art Direction
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Visual Identity
Clients
VITAClinic
Year
2023
Concept
Venus honors the goddess of love, beauty, health, and sexuality. VITA Venus represents the happiest and most fulfilled woman, who balances all of these qualities. According to Roman mythology, Venus was born at the same time as a beautiful and pure rose.
Therefore, the letter "e" in the logo was inspired by rose petals, as roses symbolize love and beauty. Earrings are also considered symbols of feminine beauty and are said to bring luck and good health.
The VITA Venus logo was custom-designed, redrawing each letter to convey the message of each woman's unique beauty.
Design
Every woman has her unique beauty. The competition rounds designed by VITA not only create curiosity and excitement but also aim to help customers awaken their beauty. Participants can unlock the power of their beauty, and learn to perfect their beauty values through each round of the competition.
The glass effect in the design symbolizes hidden beauty, while also expressing curiosity and excitement about VITA's competition rounds.
VITA Venus has 3 events: Best Skin, Best Body, and Best Transformation. Each event finds the best performer and VITA ambassador.
Each event had its own uniquely designed image consistent with the event theme while maintaining the effects and layout to create unity and connection between events. Images of confrontation were used to depict competition throughout the rounds.
