Instant Coffee

Instant coffee is quick and convenient, but lacks flavor and feel. The taste of filter coffee and the atmosphere of drinking at the shop are always more attractive. Color Man Food has created a line of instant products to meet the need to enjoy the taste and experience Vietnamese coffee culture.

Services

Clients

Art Direction
Packaging

Color Man Food

Year

2020

Concept

Since the 19th century, the coffee plant followed the French and was introduced to Vietnam during the colonial period. Gradually, coffee became a popular drink in people's lives, closely associated with Vietnamese culture. There are some people who choose to drink coffee as a quiet time to relax.

The Color Man Food instant product line is fast and convenient, but still carries the full flavor of coffee roasted and ground at the shop. Experience the feeling of relaxation after a period of intense concentration, drink coffee to relax, and gain energy through a cup of coffee.

Design

Quiet space in design to create relaxation and gentleness. Combining the use of Vietnamese patterns and old-style letter arrangements to show that coffee is closely associated with Vietnamese life and culture.